As you may already know, many retail jewelers are taking the leap towards online shopping big time. The constant progress of IT and mobile Apps has been observed as a great opportunity to adapt new innovation to increase sales and make the buying experience more pleasurable.Â
With the number of smartphone users and e-commerce website shoppers increasing simultaneously, a digital transformation of the jewelry industry is rapidly taking shape. Not only that, but a younger category of consumers is also avidly using popular social apps such as Snapchat, which contain augmented reality features, highly suitable for presenting jewelry products.
A new digital experience for online jewelry shoppers
Trying the jewelry you are intrigued to purchase is an indispensable part of the buying process for consumers. People want to feel a more personalized approach to shopping when looking online for items. Most jewelry brands out there will display high-quality modeled shots and closeups to their products, but are those enough?
The power of Augmented Reality (AR) in jewelry
Augmented Reality or AR, is an AI-powered software technology that generates a virtual try-on experience for buyers. In the Jewelry world, it facilitates customers to pick the perfect design in a matter of seconds.
The touch-and-feel aspect is digitally recreated via their own smartphone’s front camera, almost imitating the mirror one would glaze at to try on a pair of earrings for example. With a few simple clicks, they can look at various jewelry items in a shorter period of time to find the one they truly like. Not only that, but they can also mix-and-match different pieces together (matching a necklace with earrings), customize the metal or gemstone colors desired, and get the specific ring size for their finger. All this without having to visit a single store.
Consumers in this digital age demand more. AR technology can answer this demand by allowing them to put virtual product imagery over their appropriate body parts for a much more realistic view.Â
What is the future of Augmented Reality and Digital Jewelry Shopping?
As the jewelry industry in undertaking a digital transformation, many new business models will start implementing Augmented Reality as part of their e-commerce tools. AR is not entirely famous for the time being but we strongly believe that it will be, and here are some of the reasons why:
- AR creates a sensory experience with the jewelry product and stimulates customers to make a rapid and decisive purchase
- Consumers can mimic the touch-and-feel aspect without visiting a store
- Try jewelry items no matter where you are located 24/7
- No more trying multiple items to find the one you like which can be time-consumingÂ
- You are in control of your buying experience without the intervention of a sales rep
- Augmented Reality can be an excellent solution to merge retailer operating multi-channel O2O (Online-to-Offline)
- Highly customized and personalized service
Here at Sarkissian Luxury Studio, we invest a lot of our time and effort to push the jewelry industry forward by being constantly innovative and creative. We are presently developing our own Augmented Reality white label solutions for jewelry brands who want to reign above their competition in marketing & sales.