How to sell jewelry online without having an inventory

Starting your own jewelry business and selling online can be quite baffling. Even more, if you have a limited amount of money for investing in your startup and no place to stock up your items safely.

In this blog, we will provide the easiest and the most low-risk method to jumpstart your online venture without the need of carrying a large inventory of products along the way. With the combining forces of photorealistic product images, an easy-to-navigate eCommerce website and a better alternative for production, you will be closer to win the hearts of new customers like never before.

Let’s begin…

Jewelry CAD rendering: Photorealistic images to sell your products online

It may sound impossible, but you don’t need to put down thousands (if not hundreds of thousands) in mass jewelry production and hire a professional photographer to shoot each piece separately to end up posting your designs on your website. That costs a lot!

Back in the day, this was the only alternative. But not anymore. What you need is a great CAD modeler who can give you crisp & clean finished product images, leaving your buyers in amazement and hardly making them noticeable from real jewelry photos. 

By single order production vs Mass production

Here’s the trick. 

You don’t need to have all of your jewelry designs featured on your website produced and ready to be shipped. You can of course, once you have major cash flow coming in from growing your business, but for beginners with limited resources, a By-Order option is much more convenient.

So what is by single order production? Very simple. 

First, you will need to find a good casting house with whom you will develop a healthy and trusting business relationship. Unless you are making your jewelry items by hand, this obviously does not apply to you!

Second, let’s say you make a sale on your e-commerce website for a specific product including size specs & other requirements. A CAD file will be sent to the casting house to physically make that item. Once it is ready and quality is assured, of course, your next step is to get your item shipped to your customer!

Dropshipping: No inventory space = less expenses + headaches

If you want to run a successful online jewelry store with no inventory, dropshipping is a kind of retail discharge that works miracles. Having no stock to manage equals fewer worries about your unsold products and more money saved in the long run.

If you go with dropshipping, you’ll probably work with a business that holds a dedicated support system. You choose which products you want to sell on your e-store, and then consumers will place an order. Once the dropshipping company receives the order, packaging and shipping to your customer is completely handled by their end.


As your jewelry e-shop grows and you begin to earn profits, you may want to opt for inventory management because you will be able to afford it at that point.

Meanwhile, we believe these tips are a great way to start fast without hurting yourself financially. Such an option holds much less setup cost and risk associated with it. 

However, if you feel the need for assistance to start your own eCommerce website, Sarkissian Luxury Studio can be a true helping hand!

We provide a complete set of E-commerce solutions from analyzing pre-requirements to launching your e-store the right way! Don’t hesitate to contact us if you have any questions or would like to find out more.

Related Posts

Leave a comment