As a jewelry retailer, you want your online viewer’s jaws to drop when they see the beautiful jewelry you offer for sale?
But with so many jewelry retailers online today, how do you find an edge over other online jewelry retail stores that will keep your clients engaged?
Are your online jewelry photos drool-worthy?
Jewelry shoppers want to have an excellent experience when shopping with online retailers. They expect a certain level of visual enticement, and they are used to seeing stunning photos all over the internet with Instagram, Pinterest, Facebook, etc. What savvy jewelry shoppers crave these days is an intimate, more interactive experience.
So how do you, a luxury jewelry store owner, successfully engage your target customer and make them ‘feel’ your jewelry while shopping online?
When your jewelry customers can interact with jewelry they view on their screen – seeing it from every angle as the diamonds sparkle and the gold gleams back at them – they start to really ‘feel’ the jewelry.
Today’s advances in technology allow you to offer your jewelry clients the benefit of virtually viewing jewelry faster and more efficiently than ever before.
And this is true, especially if you have clientele who want custom jewelry pieces designed specifically for them, but they want to view the jewelry and make changes before you create it.
The 1st step in making your jewelry client’s dream a reality is sketching. Sketching is very personal. With sketching, you can highlight all the individual features your client is asking you for and help them start to ‘see’ their dream piece of jewelry come to life.
As the sketch is finished and approved by the jewelry client, it’s time to move into the following two phases of the jewelry design project: modeling and rendering.
Modeling uses advanced, high-end, 3D design software, showing the accuracy of the future piece of jewelry. Next comes the rendered, photo-realistic pictures of the computer-generated model of your client’s gorgeous jewelry for approval. This is where things start to get even more exciting for your jewelry customer.
Once approved, it’s time to add the 360-degree motion effects. The 360-degree motion effects allow your jewelry customer to click, zoom, spin and drag the piece around. This gives an interactive experience and lets them ‘feel’ their jewelry by viewing it from all angles and sides.
After virtually viewing a piece of jewelry from all sides, thanks to great 3D animation, your customers can more easily visualize what it will look like on them.
A genuinely experienced and talented jewelry design studio will make the diamond sparkle to perfection – just as it looks in real life. When your jewelry customers view a piece of jewelry that looks so real, it excites them because they feel they could reach through the computer screen and touch it.
The design firm you choose to create this visual adventure is vital in making your jewelry customer’s dreams become ‘true-to-life’. The right jewelry design firm is also essential in helping your jewelry store garner the reputation of going above and beyond other jewelry stores. This is what will make you stand out. This is what your customers will remember.
Hiring the right jewelry design firm will have online shoppers drooling on their screen over your jewelry store’s gorgeous jewelry.
Look to a full-service jewelry design studio with a solid reputation for detail-specific focus, timely and precise communication, and trusted, quality work to help you make your jewelry customers’ dreams come true.
Jewelry sales happen when people drool.
Schedule a consultation with us today.
We’d love to help you make people drool!